POSCO Word Mark It expresses the transparent and responsible customer-oriented mind and world-oriented volition to make a new change and leap in the world. Each positioned independently, the English alphabets of POSCO ESM are arranged in balance with ‘S’ in the center, symbolically representing the corporate philosophy that aims for the balance of inside and outside, together with harmony. The concentric letters reflect the future image of POSCO ESM that actively handles the external environment and sustains permanent development through constant innovation. Soft blue color is adopted to highlight the company’s image as environment-friendly.